South Africa dealer dashboard
Q2 to date
South Africa dealer performance dashboard

Dealer demand and reputation command centre

A national view of local dealer advertising, Google Business Profile actions, service and test-drive lead goals, and review quality across the Suzuki network.

Media performanceAd scorecardsReview intelligence
Unified dealer budget modelQ2 to date
R2 394 720Demo Google Ads spend governed nationally
High-intent goals15 538
Cost per leadR154
Average review4.59
Overlap risk26%
Budget used
R2 394 720
-6.1%vs prior month

94% of planned demo allocation

Total local actions
65 352
-3.6%vs prior month

30.6% of clicks produced a mapped goal

High-intent goals
15 538
-3.6%vs prior month

Calls, service bookings, test drives, vehicle enquiries

Review health
4.59
+0.02vs prior month

73% five-star, 9% low-star

Top efficiency

Suzuki Durban North

R143per high-intent goal

Durban · 1 952 goals from R280 080 spend.

Reputation leader

Suzuki Kenilworth

4.82average rating · 442 reviews

84% five-star share — benchmark for follow-up and finance clarity.

Watchlist

Suzuki Bryanston

41%auction overlap risk

Centralise bid rules in this metro to protect spend before it enters the auction.

Reputation watch

Suzuki Hatfield

14%low-star share

Pair reputation recovery with media optimisation in this dealer’s plan.

Executive readout

What Suzuki South Africa can see at owner level

The demo budget is pacing at 94% with 15 538 high-intent outcomes. This gives Suzuki SA a clear view of how national spend is converting into dealer demand without needing revenue tracking.

Suzuki Kenilworth leads reputation quality at 4.82, while Suzuki Kenilworth carries the largest review sample. Those two signals separate experience quality from review volume.

Suzuki Bryanston has the highest internal auction-overlap risk. A centralised structure lets Suzuki protect budgets by geography, model intent and service intent before spend reaches Google Ads.

Media performance

Where the dealer budget is going and what it is producing

April and May consolidated. Demo data models Google Ads actions, lead events, and dealer geo-governance instead of revenue.

New vehicle sales
SpendR996 480
Goals6 804
Cost / goalR146

Model-led campaigns are strongest where dealer stock and enquiry follow-up are aligned by metro.

Book a service
SpendR534 240
Goals2 282
Cost / goalR234

Service demand is highly local, so proximity and operating-hours messaging should carry the conversion path.

Dealer near me
SpendR434 880
Goals5 767
Cost / goalR75

Dealer-near-me campaigns create the cleanest high-intent actions and should be protected from internal overlap.

Model launches
SpendR259 920
Goals1 303
Cost / goalR199

Launch activity is best used to open demand, then remarketing and dealer campaigns should close test drives.

Recommended action plan

Next decisions for campaign governance

1Budget governancehigh

Move metro bidding under a single Suzuki SA structure

Gauteng and Cape Town carry the highest dealer overlap. A national account structure can separate locations, model terms and service terms before spend enters the auction.

26% weighted overlap risk across the demo period
2Lead qualityhigh

Optimise to high-intent dealer outcomes, not just clicks

Calls, service bookings, test drives and vehicle enquiries are the most useful owner-level goals because they show dealer demand without needing revenue tracking.

15 538 high-intent goals in Q2 demo data
3Service campaignsmedium

Treat Book a Service as a separate retention engine

Service searches behave differently to new-vehicle demand. Isolate budgets, creative and landing pages so service volume does not compete with model-launch campaigns.

2 257 service bookings attributed in the selected period
4Dealer operationsmedium

Feed review risk into media pacing

Dealers with weaker response-time or service themes should receive reputation recovery notes alongside budget allocation decisions.

Suzuki Hatfield carries the highest demo low-star share

Goal mix

Directions

20 025

Website clicks

29 789

Click to call

9 021

Book service

2 257

Test drive

1 728

Vehicle enquiry

2 532

Regional efficiency

Best CPL in this demo: KwaZulu-Natal at R147 per high-intent goal.

Ad performance scorecards

Dealer ad spend, efficiency and insights

Spot which dealers are performing, where budget is pacing ahead and where overlap or CPL signals warrant a review — at a glance.

Suzuki Durban North

Durban | Fronx, Grand Vitara, Baleno

On track
Budget pacing96% of R291 600
SpendR280 080
High-intent goals1 952
Cost / leadR143
CTR4.2%
Goal rate31.7%
Overlap21%
Insight

Great call volume and service demand, with room to improve test-drive conversion from new-model search terms.

FronxGrand VitaraBaleno

Suzuki Kenilworth

Cape Town | Swift, Fronx, Jimny 5-Door

Top performer
Budget pacing96% of R331 200
SpendR318 240
High-intent goals2 210
Cost / leadR144
CTR4.3%
Goal rate31.0%
Overlap18%
Insight

Strong reputation and efficient high-intent lead flow make this a benchmark dealer for coastal city demand.

SwiftFronxJimny 5-Door

Suzuki Pietermaritzburg

Pietermaritzburg | Eeco, Super Carry, Swift

Top performer
Budget pacing90% of R169 200
SpendR152 640
High-intent goals998
Cost / leadR153
CTR3.8%
Goal rate30.3%
Overlap16%
Insight

Lower overlap and strong practical-vehicle intent make this a clean localised expansion opportunity.

EecoSuper CarrySwift

Suzuki Clearwater

Roodepoort | Celerio, Swift, Fronx

On track
Budget pacing90% of R226 800
SpendR204 480
High-intent goals1 319
Cost / leadR155
CTR3.8%
Goal rate30.4%
Overlap31%
Insight

Good value-car response; a national budget model could raise impression share without bidding against Northcliff and Bryanston.

CelerioSwiftFronx

Suzuki Hatfield

Pretoria | Swift, Dzire, Fronx

Needs review
Budget pacing95% of R280 800
SpendR267 120
High-intent goals1 712
Cost / leadR156
CTR4.1%
Goal rate30.2%
Overlap37%
Insight

Efficient directions volume, but review pressure suggests follow-up and service recovery should sit next to media optimisation.

SwiftDzireFronx

Suzuki Cape Gate

Cape Town North | Ertiga, Eeco, Swift

On track
Budget pacing96% of R252 000
SpendR241 920
High-intent goals1 549
Cost / leadR156
CTR4.1%
Goal rate30.8%
Overlap29%
Insight

Family and value-led searches are healthy; geo boundaries need care to avoid cannibalising nearby Cape Town dealers.

ErtigaEecoSwift

Suzuki Bryanston

Johannesburg | Grand Vitara, Fronx, Swift

Needs review
Budget pacing95% of R320 400
SpendR303 120
High-intent goals1 937
Cost / leadR156
CTR4.2%
Goal rate29.8%
Overlap41%
Insight

High-value SUV interest is strong, but Sandton search density creates avoidable auction overlap without national governance.

Grand VitaraFronxSwift

Suzuki N1 City

Cape Town | Swift, Jimny, Super Carry

Needs review
Budget pacing96% of R237 600
SpendR228 960
High-intent goals1 450
Cost / leadR158
CTR4.0%
Goal rate31.0%
Overlap34%
Insight

Demand is solid, but overlap with Cape Gate and Kenilworth should be managed through tighter radius and keyword ownership.

SwiftJimnySuper Carry

Suzuki Bloemfontein

Bloemfontein | Dzire, Swift, Super Carry

Top performer
Budget pacing88% of R140 400
SpendR123 120
High-intent goals748
Cost / leadR165
CTR3.6%
Goal rate30.5%
Overlap8%
Insight

Stable reputation and low overlap give the brand a clear test market for budget reallocation rules.

DzireSwiftSuper Carry

Suzuki Gqeberha

Gqeberha | Jimny, Swift, Eeco

Top performer
Budget pacing90% of R147 600
SpendR132 480
High-intent goals804
Cost / leadR165
CTR3.7%
Goal rate30.3%
Overlap10%
Insight

Lean budget is producing useful local actions. Add service reminders and Jimny enquiry protection during supply spikes.

JimnySwiftEeco

Suzuki East London

East London | Swift, Fronx, Grand Vitara

Top performer
Budget pacing90% of R158 400
SpendR142 560
High-intent goals859
Cost / leadR166
CTR3.8%
Goal rate30.6%
Overlap12%
Insight

Cost per high-intent goal is attractive, but review themes indicate delivery-time communication should be monitored.

SwiftFronxGrand Vitara
Dealership scorecard

Dealer-level media and reputation detail

DealershipSpendGoalsCPLReviewOverlap
Suzuki Durban NorthDurban | Fronx, Grand Vitara, BalenoR280 0801 952R1434.71 from 35221%
Suzuki KenilworthCape Town | Swift, Fronx, Jimny 5-DoorR318 2402 210R1444.82 from 44218%
Suzuki PietermaritzburgPietermaritzburg | Eeco, Super Carry, SwiftR152 640998R1534.63 from 19516%
Suzuki ClearwaterRoodepoort | Celerio, Swift, FronxR204 4801 319R1554.51 from 23631%
Suzuki HatfieldPretoria | Swift, Dzire, FronxR267 1201 712R1564.39 from 33737%
Suzuki Cape GateCape Town North | Ertiga, Eeco, SwiftR241 9201 549R1564.67 from 28929%
Suzuki BryanstonJohannesburg | Grand Vitara, Fronx, SwiftR303 1201 937R1564.46 from 38241%
Suzuki N1 CityCape Town | Swift, Jimny, Super CarryR228 9601 450R1584.58 from 27134%
Suzuki BloemfonteinBloemfontein | Dzire, Swift, Super CarryR123 120748R1654.61 from 1508%
Suzuki GqeberhaGqeberha | Jimny, Swift, EecoR132 480804R1654.54 from 15910%
Suzuki East LondonEast London | Swift, Fronx, Grand VitaraR142 560859R1664.43 from 17612%
Review intelligence

Google reviews as an operating signal

Review data is translated into dealer scorecards, recurring customer themes, risk signals and action priorities so the same dashboard can guide media and operations.

2 989Google reviews tracked
73%Five-star share
91%Protected perception
Quality leaderSuzuki Kenilworth

4.82 average rating with 84% five-star share.

Volume leaderSuzuki Kenilworth

442 reviews gives this dealership the strongest public sentiment sample.

Attention pointSuzuki Hatfield

14% low-star share. Read lead-response and service-communication themes first.

What customers value

Friendly sales team
47
Clear finance explanation
32
Fast service booking
29
Vehicle knowledge
26
Smooth test drive
21

Experience friction to manage

Lead response delay
14
Delivery timing updates
12
Service queue waiting
10
Accessory feedback
7
Parking or showroom flow
6
Dealership review scorecards

Reputation readout by dealership

Suzuki Kenilworth

Cape Town | Western Cape

Brand strength
Average4.82
Reviews442
Low-star5%
5
371
4
71
3
1
1-2
22
Insight

Strong reputation and efficient high-intent lead flow make this a benchmark dealer for coastal city demand.

Sales follow-upLead continuity
2 written sample reviews in demo appendix

Suzuki Durban North

Durban | KwaZulu-Natal

Brand strength
Average4.71
Reviews352
Low-star7%
5
275
4
56
3
1
1-2
25
Insight

Great call volume and service demand, with room to improve test-drive conversion from new-model search terms.

Service bookingService communication
2 written sample reviews in demo appendix

Suzuki Cape Gate

Cape Town North | Western Cape

Brand strength
Average4.67
Reviews289
Low-star8%
5
220
4
46
3
1
1-2
23
Insight

Family and value-led searches are healthy; geo boundaries need care to avoid cannibalising nearby Cape Town dealers.

Family vehicle adviceProduct explanation
2 written sample reviews in demo appendix

Suzuki Pietermaritzburg

Pietermaritzburg | KwaZulu-Natal

Stable performer
Average4.63
Reviews195
Low-star8%
5
146
4
31
3
2
1-2
16
Insight

Lower overlap and strong practical-vehicle intent make this a clean localised expansion opportunity.

Business vehicle advice
1 written sample reviews in demo appendix

Suzuki Bloemfontein

Bloemfontein | Free State

Stable performer
Average4.61
Reviews150
Low-star8%
5
111
4
24
3
3
1-2
12
Insight

Stable reputation and low overlap give the brand a clear test market for budget reallocation rules.

Value positioningService booking
2 written sample reviews in demo appendix

Suzuki N1 City

Cape Town | Western Cape

Stable performer
Average4.58
Reviews271
Low-star10%
5
195
4
43
3
6
1-2
27
Insight

Demand is solid, but overlap with Cape Gate and Kenilworth should be managed through tighter radius and keyword ownership.

Quote follow-up
1 written sample reviews in demo appendix

Suzuki Gqeberha

Gqeberha | Eastern Cape

Stable performer
Average4.54
Reviews159
Low-star10%
5
111
4
25
3
7
1-2
16
Insight

Lean budget is producing useful local actions. Add service reminders and Jimny enquiry protection during supply spikes.

Stock communication
1 written sample reviews in demo appendix

Suzuki Clearwater

Roodepoort | Gauteng

Stable performer
Average4.51
Reviews236
Low-star9%
5
165
4
38
3
12
1-2
21
Insight

Good value-car response; a national budget model could raise impression share without bidding against Northcliff and Bryanston.

Value positioning
1 written sample reviews in demo appendix

Suzuki Bryanston

Johannesburg | Gauteng

Needs attention
Average4.46
Reviews382
Low-star12%
5
264
4
61
3
11
1-2
46
Insight

High-value SUV interest is strong, but Sandton search density creates avoidable auction overlap without national governance.

Showroom experienceShowroom flow
2 written sample reviews in demo appendix

Suzuki East London

East London | Eastern Cape

Needs attention
Average4.43
Reviews176
Low-star13%
5
116
4
28
3
9
1-2
23
Insight

Cost per high-intent goal is attractive, but review themes indicate delivery-time communication should be monitored.

Lead response timeAccessory feedback
2 written sample reviews in demo appendix

Suzuki Hatfield

Pretoria | Gauteng

Needs attention
Average4.39
Reviews337
Low-star14%
5
219
4
54
3
17
1-2
47
Insight

Efficient directions volume, but review pressure suggests follow-up and service recovery should sit next to media optimisation.

CommunicationLead response time
2 written sample reviews in demo appendix
Nadia M.Suzuki Kenilworth

The team made the Swift test drive simple, explained finance clearly and followed up the same day.

Sales follow-up2026-05-01
Akhil P.Suzuki Durban North

Booked my service online and the branch phoned back quickly. Smooth check-in and friendly updates.

Service booking2026-04-26
Monique V.Suzuki Hatfield

Good vehicle knowledge, but I waited longer than expected for feedback on accessories and delivery timing.

Communication2026-04-23
Thabo K.Suzuki Bryanston

Helpful Grand Vitara advice and the salesperson understood what I wanted. Parking was a bit crowded.

Showroom experience2026-04-19
Lerato S.Suzuki East London

I had to chase twice after submitting an enquiry. Once they replied, the team was helpful.

Lead response time2026-04-11
Andre B.Suzuki Bloemfontein

Excellent value-car advice. The Dzire demo was ready and the trade-in conversation was straightforward.

Value positioning2026-03-30
Carmen J.Suzuki Cape Gate

The Ertiga comparison was practical and honest. I left knowing exactly which model suited my family.

Family vehicle advice2026-03-28
Yusuf A.Suzuki N1 City

Very good Swift product knowledge. The quote came through quickly, but I needed one extra follow-up on trade-in documents.

Quote follow-up2026-03-22
Priya N.Suzuki Clearwater

The team helped me compare Celerio and Swift running costs. No pressure, just useful answers.

Value positioning2026-03-18
Megan R.Suzuki Bryanston

I liked the vehicle and the salesperson, but the dealership was busy and the test drive started late.

Showroom flow2026-03-12
Sipho D.Suzuki Hatfield

Submitted a test drive request and only received a reply the next day. The consultant was helpful once we connected.

Lead response time2026-03-05
Jason P.Suzuki Pietermaritzburg

Great advice on the Super Carry for my business. The branch understood payload and practical ownership costs.

Business vehicle advice2026-02-27
Zanele T.Suzuki Gqeberha

The Jimny enquiry was handled quickly and they were honest about availability. I appreciated the updates.

Stock communication2026-02-21
Bianca L.Suzuki Durban North

Service booking was easy and the reminders helped. Waiting-area updates could be clearer during peak times.

Service communication2026-02-16
Gareth W.Suzuki East London

Helpful Grand Vitara test drive and a good handover. I would have liked faster feedback on accessories.

Accessory feedback2026-02-10
Tamsyn B.Suzuki Kenilworth

From online enquiry to test drive, everything was joined up. The salesperson remembered what I asked for.

Lead continuity2026-01-29
Ruan S.Suzuki Cape Gate

Good experience overall. The team explained the Fronx features well and followed up after the visit.

Product explanation2026-01-19
Karabo M.Suzuki Bloemfontein

Booked a service and received clear communication from drop-off to collection. Very professional.

Service booking2026-01-11
Geo-governance

Where dealer campaigns could overlap

The demo frames the pitch: Suzuki SA can hold the national budget, then route localised demand without dealers bidding against one another.

34%

Northern Cape Town

Cape Gate, N1 City, Kenilworth

Split by radius and model intent; reserve Jimny conquest terms for nearest-stock dealer.

41%

Sandton and Randburg

Bryanston, Clearwater, Hatfield

Centralise bidding and use location groups to prevent internal auction inflation.

19%

Durban corridor

Durban North, Pietermaritzburg

Keep service campaigns dealer-local, while SUV discovery can run as regional coverage.

11%

Eastern Cape metros

East London, Gqeberha

Low overlap. Use these as clean tests for budget elasticity and service-booking creative.

Demo implementation map

Future live data sources

Google Business Profile

Dealer review volume, rating mix, written themes, directions and call actions.

Google Ads

Spend, impressions, clicks, geo performance, call assets, directions and website actions.

Suzuki site goals

Book a service, book a test drive, vehicle enquiry and dealer contact conversion events.

Dealer operations

Optional stock, service capacity and lead-response SLAs for smarter budget allocation.